Sometimes we get so caught up in our products and services that we forget the more important questions we should be asking. Here are just a few you will explore in this book.

  • What is the impact of your company or organization?
  • What common ground do you share with your customers?
  • Do you think your company is more concerned about enhancing its own value rather than enhancing the value of the people it serves?
  • How can you begin to show people what you can do rather than just tell them through advertising and marketing?
  • What is standing in the way of people responding to you?
  • How is doing business with you and using your product or service so much better than using a competitor’s?
  • What things do you need to be doing right now so you can keep providing the same quality in the future?


A great book for the boardroom or a small business.  You will have the opportunity at the end of each chapter to start discussing and applying this book right away.  You won’t just learn innovative concepts, you will set new goals and directions as you build a whole new view of your business and how you connect with the marketplace.

Additional information

Weight .5 lbs
Dimensions 8.5 x 5.5 x .3 in


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